I worked with smartbowl on finding their brand voice and Art Directing it across packaging, photoshoots, print, video, media and web.

We organized a series of consumer focus groups and tested our branding repeatedly. Deciding to join forces with a celebrity chef we were able to bring the brand to the Home Shopping Network as well as other national media and food influencers.

Client: smartbowl / Miami

Category: Kitchen & Home Goods

Favorite Moments: This entrepreneur owned company openly invited me into their family. They gave me wonderful experiences at thinking big and nurturing a brand.

PRODUCT DESIGN, BRANDING & ART DIRECTION